Elvira Eriksson, Mockberg. Winner Young Founder of the Year who was awarded the Annual Rings in Gold by Founders Alliance.

The jury's motivation: “The winner saw a need in a mature market and has built an international brand without external capital. The founder has shown that she is prepared to do what is necessary to take her company forward in times of adversity. ”

Elvira Eriksson started Mockberg together with her brother in 2015. The company designs, manufactures and sells high quality watches and jewelery through its own e-commerce, 400 retailers and shop-in-shops. Mockberg's primary marketing is run through design collaborations and via its own social networks where the customer becomes part of the Mockberg family.