privacy policy


privacy policy


We take care of your privacy. You should be able to feel secure when entrusting your personal data to us. For this reason, we have drawn up this policy. It is based on current data protection legislation (General Data Protection Regulation, “GDPR”) and clarifies how we work to safeguard your rights and privacy.

The purpose of this policy is to make you aware of how we process your personal data, what we use them for, who may view them and under what conditions, and how you can safeguard your rights.


Founders Alliance i Sverige AB is the data controller for the processing of personal data on this and other sites operated by the Founders Alliance.


You can contact us at or via regular letter sent to Founders Alliance c/o Convendum, Biblioteksgatan 29, SE-114 35 Stockholm, Sweden

collection of personal data


Personal data means any information relating to an identified or identifiable natural person. An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person

This also applies for example to, reservation numbers and encrypted data and various types of electronic identities, such as IP numbers, if they can be linked to natural persons.


We only process personal data where there is a legal purpose for this. We do not process personal data unless this is necessary for the fulfillment of obligations in accordance with agreements and the law. Examples are given below of the personal data we process:

  • Name

  • Address

  • Email

  • Phone

  • Gender

  • Title

  • Photographs

  • Purchase History

  • Data you register on your own and voluntarily state

  • Content that you publish, such as user generated content


When collecting and processing personal data, we have legitimate purposes for processing personal data such as agreements, legal relations, legitimate interests , special legislation, or consent. You may at any time ask us to stop processing your personal data. We will no longer process your personal data or obtain new, provided that it is not necessary to fulfill our obligations under contract or law. Keep in mind that withdrawal of consent may mean that we cannot fulfill the obligations we have in relation to you.

We also gain access to your personal data in the following ways:

  • Information you provide to us direct

  • Information that is registered when you visit our website

  • Information that we obtain from public records

  • Information that we obtain when you consult one of our employees

  • Information that we obtain when you register for our courses or seminars

  • Information that we obtain when you subscribe to newsletters or other mailing

  • Information that we obtain when you reply to our questionnaires and surveys

  • Information that we obtain when you contact us, seek employment with us, visit us or otherwise make contact with us


We draw up procedures and methods of working to ensure that your personal data are processed in a secure way. The basic condition is that only employees and other persons within the organisation who need the personal data to carry out their work duties have access to them.

Our security systems are developed with your privacy in mind, and provide a high degree of protection against intrusion, destruction and other modifications that may pose a risk to your privacy.

We have an IT security policy to ensure that your personal information is processed securely.

We do not transfer your personal data other than as explicitly stated in this policy.


Founders Alliance have legitimate purposes to process your personal data. It may happen that the same personal data is processed for several legitimate purposes; on the basis of fulfillment of our obligations under an agreement; the data is necessary to fulfill other legal obligations or; specifically substantiated by consent. This means that even if you revoke your consent and the treatment based on the consent ceases, the personal data may still remain with us for other purposes. Mainly, we process your personal data to fulfill an agreement to which you are a party and legal obligations such as the accounting obligation specified in the Accounting Act.


The information you provide from you is used for the following purposes:

  • Customer care and information efforts about our services and events

  • Sales and marketing activities in the form of direct mail or telephone contact

  • To get statistics and information about user behavior to improve our website and user experience

  • To deliver you a more personal experience and deliver product offers and other content that you may be interested in


We use your personal data to provide service if you contact us with questions and concerns. We use your contact information, such as email address and phone number, to contact you in connection with questions and customer cases. We may also use all of the other personal data we collected about you to handle your question or case, depending on what is relevant in the individual case.


Customer information is used for marketing purposes as well as in connection with announcements of events.

If you have subscribed to our newsletter, we use your personal data to send the newsletter to you and to customize the content of the newsletter to you. It’s both your email address and your user profile and your preferences.

For analysis of user patterns, we use cookies. You can read our cookie policy here: Cookie Policy


We use the information we collect about our customers to develop and improve our services.

We mainly use anonymous or anonymous data at aggregated level to do this type of analysis. However, we may also use personal data we have collected if relevant.


Founders Alliance retains your personal information as long as it is required for the process purpose.

We save all the personal data we collect in our customer database. In the customer database, personal data is stored for 36 months after terminated membership unless you have agreed that we can continue storing your personal data.

If you subscribe to our newsletter, your contact information will be retained as long as you choose to continue receiving the newsletter.

The same personal data can be stored in several different locations for different purposes. This may mean that data that has been deleted from a system because it is no longer necessary may remain in another system where it is stored based on consent or for another purpose where personal data is still needed.

Founders Alliance technical and organizational measures for the safe processing of your personal data

We take ongoing measures to comply with the principles of “built-in data protection and data protection by default”. We continuously evaluate the risks of personal data processing and take the necessary security measures to reduce risks.


Our main principle is to not disclose your personal data to any third parties unless you have consented to it or if it is not necessary to fulfill our obligations under contract or law. In cases where we disclose personal information to third parties, we sign a data processing agreement (“DPA”) / confidentiality agreements and ensure that personal data is processed in a safe and satisfactory manner.


We use a number of different IT services and IT systems in our operations. In some of these, personal data is stored and handled. We safeguard your integrity and privacy to secure your personal data in all such processing. Some systems are installed locally with us and only our staff have access to the data. In these cases, no transfer will be made to third parties. However, some systems are cloud solutions or installed at the supplier rendering that we need to transfer personal data to the supplier. In these cases, the supplier is our data processor and process data in accordance with our DPA and specific instructions.


Handling of personal data with legal basis

All personal data processing Founders Alliance performs have legal purpose such as agreements, legal relations, legitimate interest, special legislation, or consent. Certain processing of personal data is necessary in order for us to fulfill an agreement with you or to fulfill a legal obligation.

Revocation of consent

You can choose to withdraw your consent at any time by contacting us at the contact details above. If you revoke your consent, we will discontinue processing of your personal data and delete it from the system in question. However, it may occur that the same personal data is processed for the purpose of complying with legal obligations or under other rules, such as agreements or special legislation. This means that even if you revoke your consent and the process based on the consent ceases, the personal data may still remain with us for other legitimate purposes.

Right to get information about what personal information we have saved about you

If you want information about what data we have registered about you, you can apply for this in writing at the above address. The register extract is available on request and is free of charge once a year.

Right to control your personal data

You are entitled to request that the data about you be deleted, supplemented or rectified. You also have the right to request that the processing of your personal data be restricted for certain purposes and, for example, not used for direct advertising.


At and our other sites, we use cookies to enhance your experience, to gather information for our marketing and to develop the websites. The information is stored anonymously.