The jury's motivation for Anton Fast and Simon Geldner
"The winner has identified a clear problem, shown a learning mindset, and executed flawlessly from start to end, creating a platform with high future potential for both growth and profitability."

Anton Fast and Simon Geldner - Ophena
Ophena revolutionized the equestrian industry with the world's first magnetic safety stirrup sold direct-to-consumer. With customers in over 70 countries and 1000 verified 5-star reviews, riders are loving their products. By offering a product that prevents dangerous accidents, Ophenas goal is to become the most desired equestrian brand in the world and to deliver the very best products with world-leading customer service for a reasonable price. The company focuses on a friendly and open work environment where diversity, sustainability and growth are valued. By offering products Made In Sweden that have a long lifetime Ophena minimise the environmental impact.