Stockholm, 2026-02-18

the mockberg effect: a brand rooted in timeless beauty

Founded in 2015, and named after Mockberget near Leksand in Dalarna, Mockberg reflects its Scandinavian heritage through clean lines, understated elegance, and thoughtful craftsmanship. At its core lies a simple but powerful vision: to create accessories that make women feel like timeless beauties – confident, effortless, and elegant beyond fleeting trends.

Today, Mockberg is an established name in the international watch and jewelry market, with over 600 resellers in over 5 countries & two own stores Mockberg is known for watches & jewelry that combine refined aesthetics with practical durability. Water-resistant jewelry, lifetime color guarantees, and carefully selected materials are not simply product features – they are part of a philosophy. Every detail is designed to stand the test of time, both in style and in quality.

Over the past decade, Mockberg has expanded both its product range and international reach, earning recognition not only for design excellence but also for responsible business practices. Mockberg CEO & Co-founder Elvira has been awarded Young Founder of the Year in 2020 and Founder of the Year – Small Size Companies in 2025, awards that underscore her commitment to building a brand that balances international growth, profitability and long-term relevance.

As Chair of the Jury for Founder of the Year – Small Size Companies, Elvira Eriksson brings first-hand experience of building a company from scratch, navigating crises, and scaling responsibly. In an era where conscious leadership and long-term thinking are increasingly valued, Founders Awards now have a jury chair who exemplifies these principles in action.

www.mockberg.com