The jury's motivation for Monica Born
"This founder has a genuine interest in design and has built a strong brand within an interesting niche with huge potential to scale up globally. The company already has impressive growth in several European countries with similarly impressive profitability."
Monica Born - Superfront
Superfront is a design company founded out of a wish to give more people the possibility to enjoy beautiful and sustainable design by bringing new life to the millions of Ikea cabinets out there. Every year – 20 million tons of furniture is being thrown away and that’s just in the US & EU by creating timeless and unique designs made to fit Ikea’s most popular furniture series. Superfront makes it possible to give millions of pieces of furniture a longer life. By only using FSC-certified wood and water based lacquer, and by keeping 99% of the production in Sweden - the production leaves a minimal carbon footprint as well as making great looking furniture at a reasonable price.