Magnus Wilhelmsson was awarded by H.R.H Prince Daniel at the Founders’ Gala held at Stockholm City Hall on September 16.
The jury's motivation for Magnus Wilhelmsson
”This has been the most difficult choice at all times for this jury. We have two fantastic winners – one classic entrepreneur and one who stands for something radically different in organizational thinking. Our gold winner has, without external capital, fought against private equity backed competitors and taken a leading position in the Swedish market. He started on his own and has a billion crowns business that he still owns 100 % of, He is living his company, takes massive risks and has done so for nearly 25 years.”
Magnus Wilhelmsson - Nordic Wellness
Nordic Wellness is Sweden's largest gym chain in terms of numbers of gyms. By December 2023, they aim to have 300 gyms around Sweden. Fun, movement, strong and together summarize Nordic Wellness as an organization that is constantly at the forefront, challenging and taking on new ground, working to develop and become a larger part of Swedish public health. Together with world-leading suppliers, licensed and well-qualified staff they want to create the best conditions within the training industry. At Nordic Wellness, you should always be met by a genuine commitment, a high level of service and an environment that is charged with positive energy.