Congratulations Madelene Törnblom, Founder of Maya Delorez you are in the finals for the award Young Founder of the Year!

Maya Delorez is a Swedish brand with a clear vision: we want to offer a unique range of high-quality training clothes for active riders. We design riding clothes as riding clothes should be designed. After hundreds of years of equestrians having to ride in thick materials and wear breeches with an uncomfortable, rigid waist, we’re breaking new ground. It’s time to step up and adapt the clothes to the sport. The company is headquartered in Uppsala, Sweden and is selling to over 70 countries worldwide.

3 quick questions to madelene

 

WHAT ARE YOUR DRIVING FORCES?

- I love to make things happen and I hate to lose.

 

HOW DOES YOUR COMPANY WORK WITH SUSTAINABILITY?

- We know that we are only at the beginning of our journey to greater sustainability and that there is lots of room for improvement. But we are also aware that, as a startup company, we have both the opportunity as well as the potential to actually do better!

 

We have high ambitions and take a long-term view of our goal of contributing to a more sustainable fashion industry. To achieve this goal, we have developed sustainability principles that illustrate how we work with the production, packaging, and delivery of our products.

We see it as crucial to keep track of and be familiar with the entire supply chain, from the very first sample to the finished product, and to ensure that our products are always produced in ethical and environmentally friendly ways. This is an ongoing learning process and we are always striving to further develop our sustainability work.

WHAT IS YOUR MAIN GOAL?

- To become the world’s leading equestrian brand

Winners to be announced by the Founders Jury at the Founders Awards Gala, Stockholm City Hall on the 22nd of September 2022.