Johanna von Sydow - finalist Founder of the Year Medium Size Companies

Founders Alliance 2022.05.11

Congratulations Johanna von Sydow, Founder of Equestrian Stockholm. You are in the finals for the Award Founder of the Year!

Equestrian Stockholm offers an exclusive range for both horse, rider and dog around the world. Worldwide sales via own e-commerce and about 150 retailers in 27 countries.

The company was started for all strong women who share our passion - the unconditional love for horses. "We are there for everyone who toils in the stable every day, who sucks and feeds, who at full gallop hovers over obstacles and does not hesitate in the face of tough challenges. For anyone who wants to feel confident, stylish and completely unstoppable in the saddle. Everything we do is for you."

The company is headquartered in Stockholm, Sweden. The largest markets are Germany, the US, the Netherlands, Sweden and the UK.

 

 

2 quick questions to johanna

 
WHAT ARE YOUR DRIVING FORCES?

Create an equestrian brand that not only makes great products but also gives back and really makes a difference for their employees and girls in equestrian sports.

 
HOW DOES YOUR COMPANY WORK WITH SUSTAINABILITY?

We produce as eco-friendly recycled materials as possible and hope that more in our industry will follow suit.

We work a lot to "give back" and donate money to selected organizations, for example, we gave EUR 40,000 to 'Ride against cancer' in October 2021.

By women, for women
 

With heart and brain, we want to inspire girls to dream big and dare to invest in themselves in a sport where men and women compete on equal terms. We hope that our products will motivate you to continue fighting to achieve your goals. When we develop our collections, we want them to breathe fashion, power and energy.

The finalists were vetted out through Founders Index based on historic performance, future potential and societal value.

Now the jury will decide the gold and silver winners of Founder of the Year Medium size Companies. To be awarded at the Founders Awards Gala at Stockholm City Hall on September 22.
Back to all posts
Written by Founders Alliance

Related articles