Elvira Eriksson, founder of Mockberg, was awarded with The Growth Rings in Gold as Young Founder of the Year at the Founders Awards Gala 2020.

Jury Motivation for Elvira Eriksson

“The winner saw a need in a mature market and has built an international brand without external capital. The founder has shown that she is prepared to do what is necessary to take her company forward in times of adversity. ”

Elvira Eriksson started Mockberg together with her brother in 2015. The company designs, manufactures and sells high quality watches and jewelery through its own e-commerce, 400 retailers and shop-in-shops.

Mockberg's primary marketing is run through design collaborations and via its own social networks where the customer becomes part of the Mockberg family.